Monday, June 12, 2006

Lambics, courtesy of the marketing department

I tried something I've never had before: This is the Belgian brewery responsible for most of the fruit beers you find here. The Kriek and the Framboise are traditional, but someone in Marketing keeps diversifyng the friggin' product line. So now we also have peach, blackcurrant, and apparently apple beer.

It's tart and oversweet, and I concur with those on the forum who likened the flavor to a Jolly Rancher.

I know Belgian beer is the end all, be all or beer, blah blah blah. Still, Lindemann's product line is an example of market share killing tradition, even in a centuries-old European brewery.

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