As the breweries of Japan began their reconstruction process, many American consultant companies, such as Anheuser-Busch, offered assistance. In some cases, the American breweries bought stakes in the fledgling Japanese concerns.
That's why Asahi tastes so much like Budweiser. Rice, rice, and more rice lend it a clean, crisp, disturbingly neutral character, allowing it to go very well with delicate foods like sushi, but preventing the beer from ever being considered particularly good.

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