Friday, September 08, 2006
Friday's overrated beer: Carlsberg
Carlsberg is one of the great names in brewing. They perfected a lot of what goes into modern lagers. They've funded incredible art museums. Truly a class company.
Too bad their beer is so damn average. It's very bland, mildly skunky,absolutely unmemorable. That's the best I can say about it. If you want a good Danish lager, go for Tuborg (which is owned by Carlsberg). Problem is, Tuborg is much harder to find in the States.
Even Carlsberg isn't sold on their own brand. The slogan is "Probably the best beer in the world." Probably? Who the hell is their ad agency? I guess, with a beer as average as Carlsberg, you don't want to overstate the case. People might ask for their money back.
Posted by Mark at 6:27 AM