tag:blogger.com,1999:blog-5367851.post3150115833080542524..comments2023-04-02T19:43:56.601-07:00Comments on Beercraft Blog: A makeover for Genesee!Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5367851.post-88839474777103963702007-11-14T21:55:00.000-08:002007-11-14T21:55:00.000-08:00My only question is who is the Mirus Group and are...My only question is who is the Mirus Group and are they in bed with the senior management at High Falls Brewery? Having worked with the premier brand management folks from the top international beer brand in the world I have to question their judgment. Not only does this 'new' image suck, but it is a step in the wrong direction.<BR/><BR/>Mirus has no idea how to create a beer brand and they are obviously inept at brand management. A note to the executive s at Genesee, drop Mirus immediately and hire a reputable marketing company to revamp the brand. The liquid is good, the marketing is what’s necessary to increase sales.<BR/><BR/>And stop outsourcing brewing services….Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5367851.post-63744599201253359602007-06-15T08:44:00.000-07:002007-06-15T08:44:00.000-07:0012 Horse was the best-loved beer that nobody bough...12 Horse was the best-loved beer that nobody bought. Everybody lamented its passing, though. Classic Rochesterian mindset, huh?Markhttps://www.blogger.com/profile/02043446306228115076noreply@blogger.comtag:blogger.com,1999:blog-5367851.post-13858812227641783342007-06-14T11:49:00.000-07:002007-06-14T11:49:00.000-07:00Now will they re-re-release 12 Horse or am I the o...Now will they re-re-release 12 Horse or am I the only one that misses it?Man About Townhttps://www.blogger.com/profile/13717324391779801678noreply@blogger.com